Remember the days when social media marketing was a free thing?

Now, the majority of our marketing activity is a paid activity and you probably go to great lengths to decrease social media spend and increase results.

At least that’s how we approach our strategies.

Last week, we had the privilege of writing for Social Media Examiner, one of the largest and most loved social media content sites for practitioners.

In less than a week, almost 4,000 people shared this article. I thought I’d share it with you too in case you want more from your social media efforts.

Are you ready to try ad targeting?

Using the right tactics to deliver and follow up on social media ad campaigns generates better quality leads.

In this article you’ll discover five tips to improve your social media ad campaigns.