Are Billboards Back? Part 2 Branding, Content, Lead Gen, Marketing, Startups, Virtual Business Alright, now might be the time that billboards and direct mail postcards make their way back to the mainstream, so here’s how to track it. 🛤️ Or, I guess I should say, here’s how I used to track it when I bought billboards for a company 15 years ago. 👴 I had calendars printed on my desk, and every day I would write the sales that the company brought in. 📅 At the bottom of that, I would put a plus or minus and map in old-school attributes that we had going. ➕➖ That might be things like radio, TV spots, billboards, newspaper campaigns, direct mail, etc. 📺 And then, each day, I could see these were the sales that we brought in, and did one of those things likely attribute to a spike in sales? 🙈 Or did sales stay flat? So, sure a little old school. If you love digital marketing, you might not like it, but that’s how we did it. 🤷 ♀️ What do you think about old-school marketing? Is it starting to come back? Comment on my LinkedIn page to let me know what you think. 🦄 https://northstarhq.com/wp-content/uploads/2023/01/billboard2.mp4
Alright, now might be the time that billboards and direct mail postcards make their way back to the mainstream, so here’s how to track it. 🛤️
Or, I guess I should say, here’s how I used to track it when I bought billboards for a company 15 years ago. 👴
I had calendars printed on my desk, and every day I would write the sales that the company brought in. 📅
At the bottom of that, I would put a plus or minus and map in old-school attributes that we had going. ➕➖
That might be things like radio, TV spots, billboards, newspaper campaigns, direct mail, etc. 📺
And then, each day, I could see these were the sales that we brought in, and did one of those things likely attribute to a spike in sales? 🙈
Or did sales stay flat?
So, sure a little old school. If you love digital marketing, you might not like it, but that’s how we did it. 🤷 ♀️
What do you think about old-school marketing? Is it starting to come back?
Comment on my LinkedIn page to let me know what you think. 🦄