How can you tell if your company’s social media efforts are worth it? Tracking the return on your company’s social media efforts can be elusive, disheartening and time consuming. That is, if you don’t know how to properly track your efforts. Worst mistake ever?...
Building an Audience Online How to Start building your audience Begin by building an opt-in offer. This will help you to begin building an audience online. Do a keyword analysis (Google has a great one), and find out just what your target audience is searching for....
Companies who utilize social media platforms in their marketing campaign must understand how their efforts are performing and how much of their marketing budget it is consuming. One does not simply apply strategies and wish for the best, but continuous monitoring and...
Research marks the inception of every marketing strategy or campaign. An organization must fully acknowledge and comprehend the dynamics and demographics of their audience, and how to reach them in order for their marketing to succeed. Over half of Americans...
This year more than ever businesses rely heavily on digital marketing to promote and distribute their content. According to the Content Marketing Institute, 88% of businesses use their content marketing as part of their promotional campaign. This is most likely...
What is a UTM? You may be wondering It’s quite easy to see whether or not you’re getting traffic by just syncing your site to Google Analytics. However, have you ever wondered specifically where it’s coming from? Sure, it’s cool to see it’s coming from Google, Etsy,...