Did you know that Instagram had 600 million monthly active users as of December 2016 and is currently the most popular app for social networking? Visual storytelling is now key to a successful marketing strategy. Consumers devour everything visual – from...
It’s important to maintain your company’s status as the de facto expert in the industry. You need content to fill out Facebook posts, LinkedIn, Quora, Reddit, and the website! Prepare yourselves for an exhaustive reference list the next time you need a...
How to Develop New Content By now the importance of content isn’t really a point of debate. Content reigns supreme. We need it for SEO, algorithms, the status of authority, compounding content, branding, and so much more. However, even the most experienced content...
Many people think the biggest challenge facing content marketers is coming up with fresh content. As a result, they tend to focus more on quantity, often at the expense of good quality. But the primary goal of any content marketing strategy should be shareability. The...
Web Video is a delightful medium that has a quick turnaround and relatively simple production value, but has a good story, provides value and is engaging. You can post it to your social media, on your website, through YouTube and Vimeo and on your blog (or should I...
An incredible pain point for every business, no matter the product or service, is how to get new customers. Sometimes slow and steady doesn’t cut it in business and we find ourselves in a pinch but any number of reasons. Generating new business is always a challenge,...
