Companies who utilize social media platforms in their marketing campaign must understand how their efforts are performing and how much of their marketing budget it is consuming. One does not simply apply strategies and wish for the best, but continuous monitoring and...
Research marks the inception of every marketing strategy or campaign. An organization must fully acknowledge and comprehend the dynamics and demographics of their audience, and how to reach them in order for their marketing to succeed. Over half of Americans...
Most business owners are concerned with how they are going to market their business. After all, a business can’t succeed without effective marketing. In 2017, marketing online has become one of the greatest options for businesses. In fact, social media platforms are...
What is a UTM? You may be wondering It’s quite easy to see whether or not you’re getting traffic by just syncing your site to Google Analytics. However, have you ever wondered specifically where it’s coming from? Sure, it’s cool to see it’s coming from Google, Etsy,...
Did you know that Instagram had 600 million monthly active users as of December 2016 and is currently the most popular app for social networking? Visual storytelling is now key to a successful marketing strategy. Consumers devour everything visual – from...
Many people think the biggest challenge facing content marketers is coming up with fresh content. As a result, they tend to focus more on quantity, often at the expense of good quality. But the primary goal of any content marketing strategy should be shareability. The...
