Why Track Your Social Media Efforts? Well, it seems like a lot of work for no reason if it isn’t actually growing the business. Plus, you may be paying an employee to spend a few hours each week researching content and if those efforts aren’t rewarding your business,...
Find Targeted Connections LinkedIn isn’t just for job seekers. Business owners can use the social networking platform to find their exact target market and people in these roles. Then, send messages that show up in their inbox and start building relationships...
Research marks the inception of every marketing strategy or campaign. An organization must fully acknowledge and comprehend the dynamics and demographics of their audience, and how to reach them in order for their marketing to succeed. Over half of Americans...
Most business owners are concerned with how they are going to market their business. After all, a business can’t succeed without effective marketing. In 2017, marketing online has become one of the greatest options for businesses. In fact, social media platforms are...
Katrina Padron, our fearless founder, recently attended the Women’s Business Enterprise National Council (WBENC) Summit and Salute in New Orleans and loved every minute. She wants to encourage all women business owners to join in 2018 by highlighting the parts she...
Content marketing is the Trojan horse of advertising. You create content people want, and value, and because of that it slips right past the defenses that normally makes them ignore advertising. However, it isn’t as easy as it sounds. If you’re getting on...
