Crafting Careers for Professional Women

Crafting Careers for Professional Women

Crafting Careers for Professional Women Times, they are changing. Although there are many women that truly enjoy the traditional career fields mentioned above, a growing number of women would rather not settle for traditional careers. They would like to break out into...
Standing Out Podcast: Jen Perry, Jelt

Standing Out Podcast: Jen Perry, Jelt

Jelt launched in February 2014, out of a quaint office in downtown Bozeman, Montana. Jelt’s Owner and Inventor, Jen Perry, started Jelt out of pure necessity. As an athletic, busy working mother and business owner, Jen discovered a need for a functional belt to keep...
Standing Out Podcast: Nick Laperle, EERS

Standing Out Podcast: Nick Laperle, EERS

Nick Laperle is a 20-year veteran in hearing health, following in the footsteps of his family, who over a 40-year period, pioneered hearing health clinics across Quebec. His goal is to eradicate the world’s most prevalent occupational disease, hearing loss...
How to Make a Return on Social Media

How to Make a Return on Social Media

  How can you tell if your company’s social media efforts are worth it? Tracking the return on your company’s social media efforts can be elusive, disheartening and time consuming. That is, if you don’t know how to properly track your efforts. Worst mistake ever?...
How to Build an Audience Before You Need It

How to Build an Audience Before You Need It

Building an Audience Online How to Start building your audience Begin by building an opt-in offer. This will help you to begin building an audience online. Do a keyword analysis (Google has a great one), and find out just what your target audience is searching for....
Which Social Metrics Should Be Measured and How

Which Social Metrics Should Be Measured and How

Companies who utilize social media platforms in their marketing campaign must understand how their efforts are performing and how much of their marketing budget it is consuming. One does not simply apply strategies and wish for the best, but continuous monitoring and...