How to Develop New Content By now the importance of content isn’t really a point of debate. Content reigns supreme. We need it for SEO, algorithms, the status of authority, compounding content, branding, and so much more. However, even the most experienced content...
Many people think the biggest challenge facing content marketers is coming up with fresh content. As a result, they tend to focus more on quantity, often at the expense of good quality. But the primary goal of any content marketing strategy should be shareability. The...
Josuel Plasencia is a social entrepreneur, public speaker and mentor. He has been featured on NBC, ABC, PBS, C-Span and in The Wall Street Journal. At Babson College, he co-founded Project 99, a leadership development company that develops immersive experiences that...
Do you know what to do after you host a Facebook, Instagram, or YouTube Live event? It’s certainly the digital equivalent of speaking in person at an event so is there even a protocol in place for such a thing? Think of it this way – are you in an elite...
An incredible pain point for every business, no matter the product or service, is how to get new customers. Sometimes slow and steady doesn’t cut it in business and we find ourselves in a pinch but any number of reasons. Generating new business is always a challenge,...
There are no guarantees in social media. Let’s make that abundantly clear because investing in it for your business can be a bit of a necessary gamble! Your audiences are definitely there – so you invest planning, time, budget, and resources around it only for...
