A few years ago, marketers started shifting from one way communication to conversation. Social media paved the way and it seemed like overnight brands started opening up to build relationships with their audience. In the past few years, technology is making it easier...
As we move into the new year, many of us are thinking, dreaming and planning for 2015—making sure that 2015 is our biggest and best year yet. In the past couple months I’ve spoke with many small business owners about what they would love to see happen with their...
One of my favorite Tim Feriss quotes is, “Focus on being productive, not busy.” The social media space is a busy one and as a business owner you could chase your tail all day and still not make a dent in using social for sales. This is a list of the platforms our team...
Keeping in touch with clients and prospects is crucial. Twenty years ago, sales people would make notes about people’s hobbies and family on the back of business cards. Now, with social media it’s so easy to keep in touch and stay top of mind. I use...
We’ve heard of the great benefits of blogging for business….staying top of mind, keeping leads warm and turning prospects into buyers, but the problem is….what if no one knows about your blog? If you’re starting a blog or if your blog just hasn’t...
