This year more than ever businesses rely heavily on digital marketing to promote and distribute their content. According to the Content Marketing Institute, 88% of businesses use their content marketing as part of their promotional campaign. This is most likely...
Most business owners are concerned with how they are going to market their business. After all, a business can’t succeed without effective marketing. In 2017, marketing online has become one of the greatest options for businesses. In fact, social media platforms are...
Katrina Padron, our fearless founder, recently attended the Women’s Business Enterprise National Council (WBENC) Summit and Salute in New Orleans and loved every minute. She wants to encourage all women business owners to join in 2018 by highlighting the parts she...
Content marketing is the Trojan horse of advertising. You create content people want, and value, and because of that it slips right past the defenses that normally makes them ignore advertising. However, it isn’t as easy as it sounds. If you’re getting on...
What is a UTM? You may be wondering It’s quite easy to see whether or not you’re getting traffic by just syncing your site to Google Analytics. However, have you ever wondered specifically where it’s coming from? Sure, it’s cool to see it’s coming from Google, Etsy,...
Did you know that Instagram had 600 million monthly active users as of December 2016 and is currently the most popular app for social networking? Visual storytelling is now key to a successful marketing strategy. Consumers devour everything visual – from...