How to Develop New Content By now the importance of content isn’t really a point of debate. Content reigns supreme. We need it for SEO, algorithms, the status of authority, compounding content, branding, and so much more. However, even the most experienced content...
Many people think the biggest challenge facing content marketers is coming up with fresh content. As a result, they tend to focus more on quantity, often at the expense of good quality. But the primary goal of any content marketing strategy should be shareability. The...
Josuel Plasencia is a social entrepreneur, public speaker and mentor. He has been featured on NBC, ABC, PBS, C-Span and in The Wall Street Journal. At Babson College, he co-founded Project 99, a leadership development company that develops immersive experiences that...
When it comes to promoting your brand, one approach is never enough. But at the core – do you understand what kind of message you’re trying to get across, and its purpose? We’ve created an infographic that breaks it down as simple as possible so you never lose...
Web Video is a delightful medium that has a quick turnaround and relatively simple production value, but has a good story, provides value and is engaging. You can post it to your social media, on your website, through YouTube and Vimeo and on your blog (or should I...
Do you know what to do after you host a Facebook, Instagram, or YouTube Live event? It’s certainly the digital equivalent of speaking in person at an event so is there even a protocol in place for such a thing? Think of it this way – are you in an elite...
