If you had all the pieces in place to achieve victory, then you would want to know what the next step was, how to use those pieces right? An Offensive Coordinator in the game of football is responsible for aligning the pieces (their players), on each play in a way that avails the greatest probability for success. This isn’t unlike the role of marketing managers, who have the task of determining how to align the pieces to best increase the likelihood of success for each campaign. Deciding on where and how to use those pieces isn’t guesswork, or shouldn’t be.

Using Data Driven Marketing for Corporate success takes the guesswork out of the equation for each campaign. Offensive Coordinators spend hours pouring over data, and then use that information in determining how to best align their players. Trends, tendencies and other useful information about the other team can be a big advantage for skilled and experienced coordinators. In similar fashion, a marketing manager will utilize customer data to dictate how and where to align their pieces.

This information will help managers define target audiences, better understand what is and isn’t working which results in increased sales and more. Engaging customers with meaningful and important information is accomplished by delivering a brand message that people care about and want to hear. Data driven marketing is the tool that will define your message and allow you to reach people.

Every Offensive Coordinator is looking to get their team into the end zone. Data driven marketing is the play that marketing managers can use to find pay dirt. In the football world, that equates to a touchdown! In business, that’s called success.