You shouldn’t start a blog if you don’t love what you’re blogging about. In this case, it is digital marketing. And, in this case, we love it. Welcome to our Marketing Blog.
Why do we love digital marketing?
There was a time (before 2008) when most traditional marketing agencies said, “Half my marketing doesn’t work. I just don’t know which half.” The economy tanked. Digital marketing was born. Now, digital marketing agencies could track precisely what worked and what didn’t. It’s was a beautiful thing. It was sunshine and rainbows.
Then, what happened to digital marketing?
An avalanche. An oversaturation. Pendulums swinging all over the place. Just when digital marketing professionals thought it would be easy, the landscape changed. What used to work in digital marketing didn’t work any longer.
So, what are we going to do about it?
From the founder of North Star HQ, a digital marketing agency in Denver, we bring to you a digital marketing blog you can trust. This digital marketing blog is grounded in 6 years of hands-on experience working in-house where the focus was “What’s the ROI of marketing” and 8 years of experience working as a digital marketing agency where the focus was “What ROI can I expect from a digital marketing agency?”
No pressure, right?
This digital marketing blog reveals the battle stories for gaining market share; it differentiates between what used to work, what works now, and what’s on the digital marketing horizon.
Would you like to write for us?
Hey, by no means do we know it all in the digital marketing space. We’d love to hear from fresh voices and emerging brands about digital marketing best practices, how to find a digital marketing agency that can deliver results and overall the digital marketing landscape.
If you have something to add and a story to tell please email: