Recent Transmissions

Remember when they said “blog” was short for “web-log”?

Uh… neither do we… 😉

Don’t be a fossil! Keep up with the evolution of digital marketing!

Categories

Featured Posts

How to Increase Sales Fast

How to Increase Sales Fast

How to increase sales fast is something that we have all wondered about in business. I know that business owners are really stressed right now about where leads in sales are going to be coming from in the new year. 😞 So, here’s my best suggestion for where you...

read more
The Truth Behind Amazon KDP – Part 2

The Truth Behind Amazon KDP – Part 2

So, here is part two of the truth behind selling Amazon KDP. ✌️ If you read part one, you know that I have been looking into side jobs to do, including selling on Amazon Kindle Publishing. All right, if you were thinking about posting low content like...

read more
The Truth Behind Amazon KDP – Part 1

The Truth Behind Amazon KDP – Part 1

Do you know those side hustle pieces of content we get in our feed like, “how to get rich selling things on Amazon” or, “do this side hustle and get $10,000 a month?” 🤔 I have been wondering lately, do side hustles work? So, I thought I would try selling on...

read more
Are Billboards Back? Part 2

Are Billboards Back? Part 2

Alright, now might be the time that billboards and direct mail postcards make their way back to the mainstream, so here’s how to track it. 🛤️ Or, I guess I should say, here’s how I used to track it when I bought billboards for a company 15 years ago....

read more
Are Billboards Back? Part 1

Are Billboards Back? Part 1

Looking at some forecasts for 2023 and what’s on the radar regarding marketing. 👁️ Are billboards back? 👁️ There was a time in my career when I bought billboards for my company. 🎯 Some of those billboards ranged from a couple...

read more
Is the Five Minute Lead Response Actually True?

Is the Five Minute Lead Response Actually True?

How many times have you filled out a form online, and the response was, “Thanks! We will get back to you shortly.” 🙈 And if you’re like me, I ask, “When? What’s shortly? When are you getting back to me?” 😡 A Harvard Study review put out a study called...

read more
Why Business Coaching Courses Don’t Work

Why Business Coaching Courses Don’t Work

Why Business Coaching Courses Don't Work. Over the years, I've taken several business coaching courses and have failed to see the benefits. I’m all for learning and growing. It’s honestly one of my favorite things to do, but always in hindsight. 📚 I have...

read more
How to Use the Mere Exposure Effect

How to Use the Mere Exposure Effect

Here’s some data that I thought was really interesting that might change how you go about getting clients. 📊 If you have a 9 out of 10 client-getting strategy, but you’re only consistent with that 1 out of 10 times, You have a 9% chance of success. 👎...

read more
How to Use the Mere Exposure Effect

How to Use the Mere Exposure Effect

We like things that we are familiar with. 🧸 It’s called the mirror exposure effect. 🪞 So, the next time you are reaching out to a new contact with an email, an ask, or a new pitch, think about how you can use other brands and companies that person is...

read more
How do You Fight Zero-Click Behavior?

How do You Fight Zero-Click Behavior?

How do you fight zero-click behavior? 🤔 Here’s the thing. Google wants users to stay on their search engine. Social platforms want users to stay on their social platforms. They don’t want them to click off. 🛑 Google and social platforms basically...

read more
Right Tasks Vs. More Tasks

Right Tasks Vs. More Tasks

There’s something about running this business that has taught me more about life in one container than any of the other containers I operate in a day-to-day basis, and I thought I would share those mindset shifts or refrains with you. 💓 Mainly because I now...

read more
How to Follow Up Without Sounding Desperate

How to Follow Up Without Sounding Desperate

The gold is in the follow-ups! 💛 Meaning many business deals are left on the table just because the provider or the vendor didn’t follow up with the prospect. 😔 Many times that happens because of self-sabotage. 👈 The vendor or provider thinks...

read more
Meet Buff Boy

Meet Buff Boy

Happy New Year! 🎉 With the New Year still fresh, I thought I would send you a simple reminder as we embark on a new year. 👈 🌟 No one prepared you for what you’re gonna go through. 🌟 There was no way you could have been prepared....

read more
How Podcasts Can Get You Booked Solid

How Podcasts Can Get You Booked Solid

Hey, this just came across my email, and I thought it would be helpful. 🫶 It’s predicted that the podcast industry is going to be at 424 million listeners worldwide by the end of 2022. 🤯 When it comes to marketing and sales, getting yourself out there,...

read more
Easiest Way to Write Copy That Converts

Easiest Way to Write Copy That Converts

“People don’t buy goods and services. They buy relations, stories, and magic.” 🪄 Now, that’s not a quote from me; that’s a quote from Seth Godin, one of my favorite business and marketing authors. 👈 But this is just that friendly reminder for when you...

read more
2022 Business Success

2022 Business Success

Can you look back to last year and say that you had 2022 business success? Look at what you did. It’s almost 2023, and you survived a year that was painful and hard, and challenging. And there were moments in your brain where you thought; maybe I don’t want to be...

read more