This year, Facebook passed 1.23 billion monthly active users, 945 million mobile users, and 757 million daily users. Incredible, especially considering 10 years ago no one knew what a social network was.
Social networks have grown to become an everyday part of our behavior and offer small businesses an advantage in growing market share that didn’t exist before due to budget constraints.
As a small business owner there is something to consider when marketing on social platforms. It’s unlikely that all 1.23 billion users are actually your target market.
To be effective you’ll want to find the users that are most likely to buy your product or service.
Tips for Targeting:
Facebook Ads are one of the most powerful ways to find the exact right people you are targeting. In the ad panel you have the option to select people by interests, behaviors and more demographics.
Under “More Demographic” you can target people who are parents with specific aged children. This is something you might use if you’re selling baby clothes, tutoring lessons, bicycles and snack foods.
Under “Interests” you can target people based on the hobbies, sports, brands and activities they’ve said that they enjoy.
Under Behaviors you can target people based on third party data that has been collected. This category includes behavior information on spending habits, political affiliations and charitable donations.
Tagging
Many of us use tagging on our personal pages. Tagging business pages is a strategic way of being more visible to other audiences and creates conversation between your brand and the tagged brand.
Interact with Influencers
Influencers are people, brands and companies that have the same target audience as yours. These are people who your target market already seeks to find information. Sharing and commenting on these pages is another way to show up in front of your audience.