If you use Zuckerberg’s “friend” platform to market your business’s product or service, it’s important to know how the marketing application programming interface (API) can benefit your business.

What is an API?

First and foremost, what’s an API? In layman’s terms, it’s like a plug (or a power outlet) that provides a connection between a device and its power supply. In tech talk, an API is a software intermediary, and like a plug, allows for two applications (or apps) to talk to one another. Each time you use an app, like Facebook, Pinterest or send a direct message, you’re using an API.  

Marketing API

Regardless of the size of your company, marketing across several social media platforms can be challenging. Remember the “AOL” days, when it was as simple as, “You’ve got mail!” Now, there are notifications, badges, banners, live posts and stories, each with their own sound and haptic. One of the benefits of using API in marketing is creating an ads app that you can automate, enabling you to leverage your company’s data.

Other Benefits of Creating an Ads App with Marketing API:

  • Target marketing
  • Gain exposure
  • Brand awareness
  • Reach new audiences
  • Customer support
  • Track and trend data
  • Test ads in sandbox

Marketing APIs Help Grow Your Business

Marketing APIs can help you grow your business through automating your company’s ad management. When ads are automated, you can spend more time getting to know your customer and build closer connections with them. If you’re not a developer, no worries! Facebook walks you through creating an ads app step-by-step and uses demographics from your Facebook page as your target audience. Though, you can also define your audience by building a group of people based on customer data from your website or another app, to target a custom audience.

Create your audience from:

  • Your website
  • People who use your mobile app
  • Your Facebook demographics
  • People who have visited your store or signed an email list

Any business is at risk of being behind the times, if not forward-looking. It’s crystal clear, that those without an API strategy will be left behind in today’s competitive landscape. We’re here to put you on the right path. Contact us today.

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