More consumers today are seeking to engage with their favorite brands on social media networks. In fact, one-third of millenials actually prefer to communicate with businesses via social (Source: Business2Community). Therefore, building and maintaining a strong presence on social media is vital to connecting with your customers, gaining new ones, and increasing awareness to your brand.

The good news is, there are strategic moves you can make to improve your social media marketing so it’s producing results for your business. We’ve compiled four practical ways to better your social strategy to bolster your credibility, foster engagement with your content and amplify results from your efforts.

#1 Leverage a Social Media Management Tool

Apps like Buffer, CoSchedule, and Hootsuite are incredibly useful social media management tools to help you publish content on all your major social networks from one dashboard. You and your team will improve productivity while staying connected with your audience.

From scheduling fresh content in advance, providing social analytics, sharing the best times to post, responding quickly to customers and social monitoring, these tools are extremely useful in managing your social content so you get optimal results.

#2 Create Exclusive Groups

Social media groups are excellent platforms in building a community around your brand of like-minded individuals. You see, it allows your members to engage with each other and create new relationships.

By initiating and cultivating conversations, you’ll breed brand loyalty, encourage feedback from customers, and keep followers connected with your brand. You can use this channel for members to ask you questions and receive quick responses from you…further humanizing your brand.

So create an exclusive group for your customers on your active social media networks. Consider using themes of the day to get members involved. Also, nurture your followers with valuable content that offers solutions, educates and inspires.

#3 Ramp Up on Visuals

There’s no dispute that visuals generate massive engagement on social media. According to Hubspot, Facebook posts with images see 2.3 times more engagement than those without images. From organic video uploads to GIFs, live-streaming videos, photos, and collages, visuals have an extraordinary impact on reaching your audience and getting them involved in your message.

Commit to ramping up your visual strategy on social. Since people are spending 3 times longer watching live video versus one that has been prerecorded, use Facebook Live and Instagram Stories to host live Q&A sessions with followers. Post images that invite followers in your office such as the daily shenanigans, holiday party and company potluck. When appropriate, publish funny GIFs and memes that showcases your brand culture.

Visuals have a way of drawing people in…use them to your advantage!

#4 Be Social!

Keep in mind that social media is about being social! People crave authenticity and transparency online. Personally engaging and reaching out to your followers shows that you’re relatable and desire real relationships with your audience. Fans are more likely to interact with your content if you’re likely to respond.

Here are a few simple things you can do to become more social on your social media networks:

  • Like, comment, and share your followers content
  • Show customers some love by tagging them in a post and showing appreciation for a positive review or user-generated content shared
  • Personally inbox customers giving thanks for a recent order
  • Respond to comments or when people use your brand hashtag in a post


Regardless of your industry, your customers are on social media. The key is ensuring that your social media strategy is effective towards consistently growing your following, boosting engagement, and increasing brand exposure. Implementing these tips will help improve your marketing so you’re generating real results from your marketing.

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