How to Improve Your SEO Strategy in 2018

February 9, 2018 - 4 minutes read

Are you looking for key tactics to improve your SEO strategy in 2018? With the constant algorithm changes, it can be overwhelming trying to keep up and stay up-to-date on your SEO.

Yet, there are steps you can implement today that will better your ranking and online presence tomorrow. Here are five best practices to amplify your SEO efforts this year.

#1 Add Interactive Content to Increase Dwell-Time

Interactive content pieces like quizzes, surveys, polls, assessments, videos, and infographics are huge assets to your content marketing and SEO strategy. Not only does it keep visitors on your website longer (dwell-time), it also improves user-experience. The more people stay on your pages, the more it alerts Google that your content is indeed valuable and relevant to what the user is looking for.

Use interactive content to your advantage.

#2 Aim for Keyword-Rich, Long-Form Content

According to Backlinko, the average Google first page result contains 1,890 words. Long-form content allows you to delve deeper into content topics, providing users with a wealth of information. You help people get everything they need when you publish comprehensive content. This is what Google aims to do.

Also, long-form content gives you the opportunity to add your primary and LSI keywords to help you rank for those keywords.

#3 Craft Killer Headlines to Improve Click-Through Rates

Your headline gives the first impression of your content. It determines whether people will click…or not. Therefore, taking the time to craft the most compelling headline is crucial to getting search users to engage with your content.

Use tools like CoSchedule’s Headline Analyzer that grades you on elements like if your headline will foster engagement, how it would perform on social media, and if you need to add (or delete) words for better results.

Also, numbers and how-to’s make excellent headline titles. Be sure to add descriptive words to give it more oomph.

#4 Ensure Your Site is Mobile-Ready and Easy to Navigate

Search Engine Land shares that nearly 60% of Google searches occur on mobile devices. More people are accessing the internet from their smartphones today than ever before. It’s imperative that your website is mobile-ready to engage this audience.

It’s also important that your website is responsive on mobile. Page load speeds, navigation (how easily people can find what they’re looking for on your website), and formatting are key ingredients that impact SEO and user-experience.

#5 Encourage Engagement

Finally, encouraging visitors to comment on your posts is a sure way to improve your SEO strategy. Google shared that “community” can help a lot with increasing rankings. It reveals that not only are people engaged by reading your content, they’re compelled to interact. Again, this is keeping people on your website longer and showing that your message is spot-on to what they’re looking for.

Therefore, give a strong call-to-action in your post encouraging people to give their thoughts. Ask an open-ended question or provide people a chance to ask you questions to initiate conversations.


Improving your SEO strategy for 2018 doesn’t have to be a complicated feat. Use these tips in your content marketing to experience better results from SEO. With consistency, you’ll experience an increase in engagement and better visibility in search.

Looking to read more from Katrina? Here’s a link to her blog.  Looking for marketing direction?  Here’s a link to her calendar.

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