How do you start a conversation with cold leads? 🥶

This is a question that so many people have asked themselves. 🤔

First of all, you’ve heard me talk about this recently, don’t automate everything! 🙅

There is a time and a place for automation, and when your lead is cold, I am telling you, that is not the time.

Cold leads need a personal touch so that they can see that you are genuinely interested in creating a relationship with them. 👐

When you reach out, try to find a collaboration opportunity with them. Maybe that’s an upcoming event that you have been a part of recently that they may also be interested in or attending. That information not only provides an icebreaker but also gives you credibility.

What are some of the ways you reach out to cold leads? Let us know in the comments of this LinkedIn post.

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