We like things that we are familiar with. 🧸

It’s called the mirror exposure effect. 🪞

So, the next time you are reaching out to a new contact with an email, an ask, or a new pitch, think about how you can use other brands and companies that person is probably familiar with. 👈

One quick way to do this is to find brands in your niche that your contact already follows and is aware of. 👈

For example, if you’re trying to book someone on your podcast, when you introduce yourself, just simply say that some of your fans and followers also listen to these podcasts. 🎤

It anchors the contact to your brand, and it starts to offer some of that indirect social proof.

Does this sound good to you? Drop a unicorn emoji on my LinkedIn post if so. 🦄