Remember when your mom used to ask, well if your friends jumped off a bridge would you jump too?
Things probably changed since then and you notice that it can be harder to convince people to get on board with you when it comes to social media’s investment of time and money.
5 reasons why social marketing done well is worth you company’s time and money.
Trust: People don’t necessarily trust advertisements and they resent advertisers for interrupting their day. Having conversations and building relationships achieves the opposite effect. People are open to it and engage when they have time.
Visibility: With your target market spending an average of 23 minutes four times a day on social media sites you have an opportunity for more exposure. This exposure is from potential guests and from media looking for stories.
Word of Mouth: Word of mouth is the most preferred marketing tool for restaurant owners. It takes just a second for someone to share content about your brand with their friends, family and other like minded people.
Voice: As the publisher of your content, you get more say in what people hear about you and your brand.
Cost: Cost starts at zero. Although you can pay for graphics, photography and video production most content will be very low cost.