Our Team

Lean. Mean.

When you work with North Star HQ you work with a small team of very smart people.

A strong team is the foundation of a high-performing business and a good team ethic can be held largely accountable for the success and smooth running of the organization.

Meet our team.

Destiny Heller

Administrative Director
Hubspot Inbound Certified

Specialty: Destiny is blessed with an internal compass for navigating the complexities of the labyrinth. Consequently, it is CRM automations. In fact, she is also the glue that binds.

Successes: She created an email campaign which generated a 70% engagement rate.

Zodiac sign: Cancer

Dawn Cepero

Project Manager

Specialty: Talented, brand-fanatical, results-producing, strategic marketing professional who loves building and leading comprehensive marketing plans in support of business goals and objectives.

Successes: Implemented more than 128 programs in 5 years for one of the largest grocery chains in the Southeast, producing more than 500% increase in charted sales.

Zodiac sign: Aquarius

Sharon Shaw

Technical Writer

Specialty: Sharon specializes in the transformation of complicated concepts into interesting, influential reads. Leveraging both client communication and research, she produces insightful messages that educate, inform and inspire the audience to take action.

Successes: Sharon has written case studies, conducted interviews and orchestrated public speaking events that produced 30% increase in sales from existing clients, as well as generating over $3M in new client sales within a one year period.

Zodiac sign: Taurus

Lexis Krieg

Graphic Designer

Specialty: With an eye for detail, a heart for color and hands able to design, illustrate and paint, Lexis can create something from nothing.

Successes: Creation of a self published line of art prints, stationary and gift items in production for 10 years.

Zodiac sign: Scorpio

Wendy Lewis

Project Manager
Digital Implementation & CRM Specialist

Specialty: Accomplished, results oriented marketing professional with more than 20 years of experience creating influential, inbound marketing strategies for a variety of businesses. Persistently driven to achieve sales objectives, accelerate revenue channels, and ensure high levels of customer satisfaction.

Successes: Delivered promotional plan for client’s new online course. Marketing mix consisted of blog posts, videos, webinars, email, LinkedIn and Facebook campaigns. Plan conveyed cold traffic engagement rates of 50% for email, 6% for organic Facebook, and 4% for organic LinkedIn. Exceeded course registrant goal, resulting in a waiting list for the class.

Zodiac sign: Scorpio

Brigitte Nevarez

Inside Sales
Social Administration

Specialty: Brigitte has a genuine love for solving issues in sales with solutions based on the path of least resistance. Intuitively supporting clients with 10+years of strategic sales and marketing experience.

Successes: Developed sales strategy to a team of 6 which brought in over 25 million in revenue over the year.

Zodiac sign: Taurus

Elissa Jane Mastel

Project Manager
Digital Implementation Specialist

Specialty: As a natural storyteller, Elissa Jane creates meaningful and well branded content that highlights her clients’ messages. With over twenty years in the marketing industry, she leverages her adept ability to craft cohesive strategies that are deployed across multiple channels synergistically. You will gravitate to her proficient knowledge of a host of topics of the online marketing space, and her encouraging personality.

Successes: A consummate entrepreneur, Elissa Jane has launched and sold several businesses including Urban Monster, the infamous original hipster Brooklyn baby store, and Phoenicia Honey Co., a boutique honey business in the Catskills. As a non-traditional student, she returned to college on full scholarship and received her Bachelor’s in 2016 and her Master’s in 2017 from Bard College. Most importantly, she raised a smart, creative, and industrious son who just graduated high school and is headed out into the real world to do something impactful and awesome.

Zodiac sign: Gemini

Matthew Gregory

Web Developer

Specialty: Matthew loves the zen of taking technical problems and refining them into simple, elegant solutions.

Successes: Matthew has been integral to growing multiple e-commerce businesses. One in fact, he helped take from 1200 orders a day to over 2000, a $19M net increase per year.

Zodiac sign: Leo