Capturing email leads with a strong content offer is a cinch with Facebook ads.
Brands everywhere have caught on to the power that Facebook ads have for driving conversion-ready traffic to their landing pages. But, most companies who are running massive campaigns have a strong budget to back up their ‘ad testing’ phase.
What if you don’t have a big budget for ad testing? How can you know that the ad traffic you’re sending to your landing pages is conversion-ready and matches your target customer persona?
It’s simple: take advantage of the Facebook pixel.
Facebook’s Pixel allows you to track all the traffic you’ve received from Facebook Ads or elsewhere. You can then create powerful and targeted custom audiences known as “Lookalike Audiences”.
According to Facebook, “A Lookalike Audience is a way to reach new people who are likely to take interest in your business because they’re similar to your best existing customers.” You’re basically trusting Facebook to create an audience from scratch that matches the type of traffic you receive on your website.
Cool, huh? The best part is that you can do it all for free.
To start, create a valuable blog post and embed your Facebook Pixel.
The first step in creating a detailed lookalike audience is to create a blog post about a topic you know your target customers will love.
What massive problem does your buyer have that you can help them solve? What questions are going unanswered by your competitors? What keywords are going unnoticed in your niche? This is the time to dig deep into your most valuable and relevant content ideas you’ve been storing.
After you’ve written the post (and edited it to near-perfection), leave a link to the content offer you’d like visitors to download at the end of the post. This will be the same offer you advertise to your lookalike audience once your pixel has matured.
Finally, attach your Facebook Pixel to the blog post. The purpose of the pixel on your blog post is to capture and record any traffic that your post gets to use later when creating a lookalike audience.
Next, send free traffic to your blog post.
Drive as much traffic as you possibly can to your post. You know that old saying, “20% writing, 80% promotion”? Since we’re trying to build our Facebook pixel, let’s change that to “5% writing 95% promotion”.
A good goal to aim for is at least 500 unique visitors to the post.
Here are some ways that you can drive quality traffic to your post:
1. Promote it in relevant Facebook groups.
Be sure that you become a part of the group’s community before you start linking your post. You may get banned for blatant self promotion.
Do some research on key influencers in your niche and reach out to ask for a quote. Then, once the post is out, ask them to share it with their followers.
Search up a relevant subreddit and post a summary of your post there. Be sure to link back to your content within the post itself.
4. Promote on your social media.
This one’s simple. Let your followers know about your new post!
Once you’ve driven at least 500 unique visitors to your post, create your Lookalike audience.
After you’ve done the hard work of content promotion, you’re ready to create your lookalike audience.
To spare you some time, we won’t get into the details of creating it. Rather, we suggest you check out this post for more information on the steps needed to finish creating your audience.
After that, your lookalike audience will be complete and you’re ready to run your ads!
To start, set up a campaign targeted towards the lookalike audience you created. Then, create your advertisement.
Finally, place a call-to-action that links to a landing page for your content offer and publish your ad.
Now you’re going to receive targeted and conversion-ready visitors to your content offer’s landing page, all without spending a dime on ad testing. Apply basic email nurturing principles to your email list, and you’ll have a ton of happy buyers on your hands.
Now get out there and start selling!
Not getting the results you want from your Facebook ad efforts?
Don’t worry. Facebook Ads are tough, and it happens to the best of us.
That’s why, at Padron Marketing, we’re dedicated to helping business owners like you get the most out of your Facebook Ad efforts. No more wondering if you’re going to lose money on the campaigns you publish.
If powerful and sales ready customers are what you’re after, let’s have a talk. Send us an email today and we’ll get back to you in no time.Tags: big data, digital marketing, Facebook Pixel, retargeting campaigns