Big data is the ever growing mass of data that surrounds every aspect of the modern human experience. The phrase refers to the idea that your every action can be categorized and organized in an ever growing digital library, the size of which we can only hope to...
In this day and age of big data, more and more companies are realizing the potential for harvesting their data for mounting a successful marketing initiative. Companies such as Macy’s, Tesco, American Express, Walmart, Uber, Facebook, and AirBnB are a few of the big...
Data Driven Marketing Improves ROI Imagine taking a road trip somewhere you’ve never been without GPS. You may make it to the interstate, or even a few cities beyond your hometown, but the further you wander away from home, the more likely it is you will make...
If you had all the pieces in place to achieve victory, then you would want to know what the next step was, how to use those pieces right? An Offensive Coordinator in the game of football is responsible for aligning the pieces (their players), on each play in a way...