Fans Seeing Fewer Posts

Fans Seeing Fewer Posts

Your fans are seeing fewer of your posts than they used to. Yikes, that is true.  Facebook’s top secret algorithms were re-programmed…again. The more your fans “like”, comment on, and share your posts, the more likely that your posts will show up in...
The Keep-in-Touch Formula

The Keep-in-Touch Formula

Keeping in touch with clients and prospects is crucial.  Twenty years ago, sales people would make notes about people’s hobbies and family on the back of business cards.  Now, with social media it’s so easy to keep in touch and stay top of mind. I use...
Stop Promoting and What To Do Instead

Stop Promoting and What To Do Instead

I read this article published in Forbes from Shel Isreal a couple weeks ago, “Will Marketing Muck Up Social?” What struck me was the changes in social media that he pointed to. He says that companies are moving from the things that made social so special...
2 Steps to Get More Likes, Comment and Shares

2 Steps to Get More Likes, Comment and Shares

Have you been in that dreaded place where you post something that should get a great response and it simply doesn’t?  There is a real reason that you want to get more Likes, Comments and Shares on Facebook.  Facebook says that 90% of posts are read through the...