Marketing How To’s: How to Track Marketing Metrics

Marketing How To’s: How to Track Marketing Metrics

A marketing agent or CMO with detailed knowledge of data on his side is a tough act to beat in today’s world. Especially if they know inside and out the idea of metrics, and how to follow them. Today, most know the basics of metric follow: leads and traffic and other...
UTM (Link Tracking) Explained

UTM (Link Tracking) Explained

What is a UTM? You may be wondering It’s quite easy to see whether or not you’re getting traffic by just syncing your site to Google Analytics. However, have you ever wondered specifically where it’s coming from? Sure, it’s cool to see it’s coming from Google, Etsy,...