Why Track Your Social Media Efforts? Well, it seems like a lot of work for no reason if it isn’t actually growing the business. Plus, you may be paying an employee to spend a few hours each week researching content and if those efforts aren’t rewarding your business,...
Last week we talked about Instagram Stories vs. Snapchat Stories and what that means, or doesn’t mean, for small businesses on social. What we didn’t get into discussing is the underlying importance of what these social media changes and trends mean for how small...
With the recent release of Instagram Stories, there’s been a lot (a lot) of talk about it just being a copy of Snapchat Stories. The discussion has varied from what that means for social media to what the pros and cons are, and what the similarities and differences...
Remember the days when social media marketing was a free thing? Now, the majority of our marketing activity is a paid activity and you probably go to great lengths to decrease social media spend and increase results. At least that’s how we approach our strategies....
