When it comes to promoting your brand, one approach is never enough. But at the core – do you understand what kind of message you’re trying to get across, and its purpose? We’ve created an infographic that breaks it down as simple as possible so you never lose sight of what you’re putting out there to represent your brand.
Have a look to make sure you’re on the right path in all of your promotion efforts!
Marketing is essentially talking about yourself, what you have to offer, what sets you apart from your competitors, and why anyone should should choose your product, service, or experience over another. Tell everyone you’re great!
Public Relations is maintaining a favorable relationship between the public and your brand. This can be done through public volunteerism, donations, local economic impact or involvement, newspaper or digital articles, collaborations, and more! Make sure people trust that you’re great!
Advertising is the process of creating content, media, and material to place in front of current and new audiences. Advertising is a way to create brand awareness, announce new products, services, or events. It gets the word out! Find multiple ways and outlets to let everyone know you’re great!
Influencer Marketing: Influencer marketing is when you establish a relationship with someone who already has a strong following that can be used to your advantage. This advantage includes tagging your product, writing reviews, using your product or service, and showcasing to their following to give you maximum exposure. Find someone who thinks you’re great and ask them to shout it from their rooftop!
It may be simplistic, but sometimes it’s best to get back to the basics and ensure you have your efforts aligned with your goals. Marketing. Public Relations. Advertising. Influencer Marketing. Start simple and get creative in your efforts!
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