Web Video is a delightful medium that has a quick turnaround and relatively simple production value, but has a good story, provides value and is engaging. You can post it to your social media, on your website, through YouTube and Vimeo and on your blog (or should I say Vlog?). Web video is your chance to craft the perfect pitch one time, and then share it with everyone!

As you know, you need a vastly diversified Marketing Toolkit to achieve success in today’s competitive marketplace. It must be Data Driven, and you need to Anticipate Coming Trends. That is why video is a great addition to your toolkit. Web video does many things simultaneously when put in front of viewers and potential customers. Don’t think ‘Hollywood production’, think YouTube series.

  • It builds authenticity because you are willing to put a face out in front of the business. People connect with and inherently trust a face more than, say, a wall of text.
  • Video engages users more effectively than your website, blog or graphic design. Viewers can passively consume something highly animated and energetic. It’s easier than traditional forms of reaching out to consumers.
  • Web video is efficient. It can pass on huge quantities of information to your target audience in a relatively short amount of time. Video can guarantee that more consumers get the entire message without worrying if they’ll click-through to the ‘about us’ page.

Search engines like Google will prioritize websites with video making it a guaranteed SEO booster. The tools for video are cheaper than ever with free applications for editing and YouTube has built-in widgets to help add music, titles, closed captioning and thumbnails. Recent studies show that the average cell phone can compete with powerful DSLR’s meaning there’s no excuse left for why you don’t have video as part of your marketing toolbox.

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