The easiest way to think about bringing in partners is to use this wine and cheese analogy. 🍷🧀

So, when you’re drinking a glass of really nice wine, a lot of times people like to pair it with a cheese that accents it and brings out certain notes. 😊

It’s the same thing when you’re looking for partners. Think of your service or product as the wine, and you want to find partners or other businesses that are more like the cheese. 🔍

Their adjacent to what you do, but they’re not exactly what you do. Somehow they compliment what you do, they make it better, and they bring out something really special and incredible in what you do. 👐

That wine and cheese partnership is mutually beneficial.

The wine and the cheese look better and perform better because of each other. 🌟

Give me a 🍷🧀 if this sounds like your jam on this LinkedIn post.


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