{"id":17504,"date":"2022-06-13T13:28:53","date_gmt":"2022-06-13T20:28:53","guid":{"rendered":"https:\/\/northstarhq.com\/?p=17504"},"modified":"2022-06-13T13:28:53","modified_gmt":"2022-06-13T20:28:53","slug":"no-ideal-client-common-marketing-pitfall-to-avoid-asap","status":"publish","type":"post","link":"https:\/\/northstarhq.com\/no-ideal-client-common-marketing-pitfall-to-avoid-asap\/","title":{"rendered":"No Ideal Client: Common Marketing Pitfall to Avoid ASAP"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No Ideal Client: Common Marketing Pitfall to Avoid ASAP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Business owner: We really aren\u2019t happy with the results that we\u2019ve been getting and we are hoping you can help with marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Marketing Agency: Yeah. Let me get a better idea of what\u2019s going on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are you currently doing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Business owner: A bit of everything [social, SEO, email marketing, blogging, paid advertising]. [Agency owner face annoyed\/confused]\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re just trying to get something to stick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Marketing Agency: I see.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing Agency: Who is your ideal client?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Business owner: Everyone. I\u2019m mean, really anyone could use our services. We target men and women, humans, all ages,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Marketing Agency: Everyone could be a customer?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Business owner: Yes. We just need to incentivize people of the planet and we\u2019d be set.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Marketing Agency: Incentivize?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That isn\u2019t really a word, but sure. We can offer an incentive for all of the people on the planet to buy your service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Business owner: Exactly. You got it. I want to go out there and just break the internet. And, if we could have this ready by tomorrow by noon, that\u2019d be great.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Marketing Agency: Eyeroll.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Who is your ideal client. Go to this <a href=\"https:\/\/www.linkedin.com\/posts\/katrinapadron_here-is-a-common-marketing-pitfall-activity-6935962348411138048-uVdL?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" target=\"_blank\" rel=\"noopener\">LinkedIn post<\/a> and tell us in the comments.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Common Marketing Pitfall To Avoid ASAP\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/q7q5wx82YSw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No Ideal Client: Common Marketing Pitfall to Avoid ASAP \u00a0Business owner: We really aren\u2019t happy with the results that we\u2019ve been getting and we are hoping you can help with marketing.\u00a0 \u00a0Marketing Agency: Yeah. Let me get a better idea of what\u2019s going on.\u00a0 What are you currently doing? \u00a0Business owner: A bit of everything [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[621],"tags":[],"_links":{"self":[{"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/posts\/17504"}],"collection":[{"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/comments?post=17504"}],"version-history":[{"count":1,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/posts\/17504\/revisions"}],"predecessor-version":[{"id":17506,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/posts\/17504\/revisions\/17506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/media\/17505"}],"wp:attachment":[{"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/media?parent=17504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/categories?post=17504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/tags?post=17504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}