{"id":18019,"date":"2023-01-31T09:44:18","date_gmt":"2023-01-31T16:44:18","guid":{"rendered":"https:\/\/northstarhq.com\/?p=18019"},"modified":"2023-01-31T09:44:18","modified_gmt":"2023-01-31T16:44:18","slug":"are-billboards-back-part-2","status":"publish","type":"post","link":"https:\/\/northstarhq.com\/are-billboards-back-part-2\/","title":{"rendered":"Are Billboards Back? Part 2"},"content":{"rendered":"<div class=\"feed-shared-update-v2__description-wrapper\" tabindex=\"-1\">\n<div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--expanded \" tabindex=\"-1\" data-artdeco-is-focused=\"true\">\n<div class=\"update-components-text relative feed-shared-update-v2__commentary \" dir=\"ltr\">\n<p class=\"reader-text-block__paragraph\">Alright, now might be the time that billboards and direct mail postcards make their way back to the mainstream, so here\u2019s how to track it. &#x1f6e4;&#xfe0f;<\/p>\n<p class=\"reader-text-block__paragraph\">Or, I guess I should say, here\u2019s how I used to track it when I bought billboards for a company 15 years ago. &#x1f474;<\/p>\n<p class=\"reader-text-block__paragraph\">I had calendars printed on my desk, and every day I would write the sales that the company brought in. &#x1f4c5;<\/p>\n<p class=\"reader-text-block__paragraph\">At the bottom of that, I would put a plus or minus and map in old-school attributes that we had going. &#x2795;&#x2796;<\/p>\n<p class=\"reader-text-block__paragraph\">That might be things like radio, TV spots, billboards, newspaper campaigns, direct mail, etc. &#x1f4fa;<\/p>\n<p class=\"reader-text-block__paragraph\">And then, each day, I could see these were the sales that we brought in, and did one of those things likely attribute to a spike in sales? &#x1f648;<\/p>\n<p class=\"reader-text-block__paragraph\">Or did sales stay flat?<\/p>\n<p class=\"reader-text-block__paragraph\">So, sure a little old school. If you love digital marketing, you might not like it, but that\u2019s how we did it. &#x1f937; &#x2640;&#xfe0f;<\/p>\n<p class=\"reader-text-block__paragraph\">What do you think about old-school marketing? Is it starting to come back?<\/p>\n<p>Comment on my <a href=\"https:\/\/www.linkedin.com\/pulse\/billboards-back-part-2-katrina-padron\/\">LinkedIn page<\/a> to let me know what you think. &#x1f984;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"width: 576px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-18019-1\" width=\"576\" height=\"1024\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/northstarhq.com\/wp-content\/uploads\/2023\/01\/billboard2.mp4?_=1\" \/><a href=\"https:\/\/northstarhq.com\/wp-content\/uploads\/2023\/01\/billboard2.mp4\">https:\/\/northstarhq.com\/wp-content\/uploads\/2023\/01\/billboard2.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alright, now might be the time that billboards and direct mail postcards make their way back to the mainstream, so here\u2019s how to track it. &#x1f6e4;&#xfe0f; Or, I guess I should say, here\u2019s how I used to track it when I bought billboards for a company 15 years ago. &#x1f474; I had calendars printed on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[187,74,603,673,235,654],"tags":[],"_links":{"self":[{"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/posts\/18019"}],"collection":[{"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/comments?post=18019"}],"version-history":[{"count":1,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/posts\/18019\/revisions"}],"predecessor-version":[{"id":18022,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/posts\/18019\/revisions\/18022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/media\/18021"}],"wp:attachment":[{"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/media?parent=18019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/categories?post=18019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/northstarhq.com\/wp-json\/wp\/v2\/tags?post=18019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}