{"id":2614,"date":"2015-10-21T17:50:19","date_gmt":"2015-10-22T00:50:19","guid":{"rendered":"https:\/\/northstarhq.com\/?p=2614"},"modified":"2019-11-26T22:15:45","modified_gmt":"2019-11-27T05:15:45","slug":"how-to-use-periscope","status":"publish","type":"post","link":"https:\/\/northstarhq.com\/how-to-use-periscope\/","title":{"rendered":"How to Use Periscope"},"content":{"rendered":"

A few years ago, marketers started shifting from one way communication to conversation. Social media paved the way and it seemed like overnight brands started opening up to build relationships with their audience. In the past few years, technology is making it easier and easier for brands to engage with their audience and few months ago Periscope came to the masses. <\/span><\/p>\n

Periscope lets you explore the world through the eyes of somebody else. It a real time video stream that connects with Twitter. <\/span><\/p>\n

This month, I had the extreme pleasure of \u201cLive Scoping\u201d (as it is called) for two Denver Startup Week events: Women Who Startup Summit and Gensler\u2019s Design Disrupters. Both were a success. Both had hundreds of people watching the events online and many people sharing, favoriting and commenting. <\/span><\/p>\n

It was impressive, fun and well branded so I thought I\u2019d share the process with you!<\/span><\/p>\n

What to Scope<\/span><\/p>\n

For #DenStartupWeek we knew that Periscope was a great way to reach people in the community who couldn\u2019t attend the live event. In many cases, there may not be a planned event to scope and that is just fine. Your brand offers many other opportunities to use Periscope. <\/span><\/p>\n