{"id":5036,"date":"2017-05-11T07:33:54","date_gmt":"2017-05-11T07:33:54","guid":{"rendered":"https:\/\/northstarhq.com\/?p=5036"},"modified":"2017-05-11T07:33:54","modified_gmt":"2017-05-11T07:33:54","slug":"which-social-metrics-should-be-measured-and-how","status":"publish","type":"post","link":"https:\/\/northstarhq.com\/which-social-metrics-should-be-measured-and-how\/","title":{"rendered":"Which Social Metrics Should Be Measured and How"},"content":{"rendered":"

Companies who utilize social media platforms in their marketing campaign<\/a> must understand how their efforts are performing and how much of their marketing budget it is consuming. One does not simply apply strategies and wish for the best, but continuous monitoring and refinements must occur. Making sure your organization is allocating the correct processes to each platform and gaining returns constitutes a successful campaign.<\/p>\n

Which metrics the marketing department needs to focus on and how it’s accomplished efficiently will help the operation flow. Metrics can give organizations numbers and results, but then how they respond is just as important. According to one study<\/a>, 46% of business marketers are not clear as to which social media channels have generated revenue for their business. This tells us that marketing leaders need a clearer picture of exactly which metrics to track and what to take from them.<\/p>\n