B2B businesses can be hesitant to try new and innovative things when it comes to technology. However, staying abreast of new trends and strategies to increase revenue is mandatory to stay profitable. Here at North Star HQ, we want you to know that we’re always staying on top of the latest and best ways to grow your business through digital marketing strategies.
One of the newest and most innovative marketing tools around are chatbots. Chatbots are a new digital marketing tool that allows you to outsource the most important part of your business: talking one-on-one with your customers. Chatbots can sell, inform and educate and even provide customer service, all through you setting up pre-written responses to commonly asked questions.
Here are three ways chatbots can rapidly increase revenue for any business.
Using Chatbots in Your Social Media Advertising Strategies
The place where chatbots are used to increase sales and leads is on social media platforms. You can use chatbots on social media networks like Facebook, Linkedin or even your website to improve sales or capture leads, Chatbots make customers and potential leads feel attended to through the one-on-one personalized conversation. This leads to a higher conversion rate than most paid advertising. Some strategies that can be really profitable while using chatbots are:
- Personalized shopping: Chatbots can offer advice, offers, discounts; these are only some of the conversations chatbots can talk to those visiting your website.
- Simplify the buying process: Instead of having customers create a personal account, fill a form or make a call, customers can buy online by adding all of their preferences into their conversation with the chatbot, streamlining the customer-buying process.
- Personalized catalogs: Chatbots can collect information from the user and show them just the products or services that match their needs and wants.
Increase Leads and Conversion by Decreasing the Response Time
It’s known that user experience is one of the most important factors for keeping potential users interested long enough to buy. Finding the answer to keeping leads interested long enough to stay on your site or to engage with you on social media is a problem that most businesses simply throw money at and end up not getting the returns that they need or want. That’s where chatbots come in; they can instantly engage your visitors in a complex and engaging conversation. Also, if the visitor has a question for you, a chat bot can answer immediately, increasing the chances of them buying. Installing chat bots allows your business to convert instantly instead of making the possible client wait for you to answer. This application solely increases your chances of converting leads to sales up to 400%.
Use Chatbots in Your Sales Funnel
Chatbots work similar to the way email marketing works. You create a bunch of pre-written messages and you can also give the lead answers to choose from to guide them through the conversation. Like email marketing, chatbots can also use segmentation to target direct sections of your email list. The difference is that the sales funnel using a chatbot is interactive and can better build the like, know, and trust factor needed for many people to buy. The chatbot is stimulating a conversation that they would have with you giving the chatbot message a more personalized effect than an email would have.
Join the next wave in digital marketing and increase your revenue with chatbots. Here at North Star HQ, we’ll provide you objective and data-driven strategies to implement chatbots in your marketing plans. Contact us today to get started.