What’s the key to attracting leads and gaining sales online?
Curiosity.
Simply put, whenever we are conscious of an information gap, we instinctively want to fill it – this provides the basis for a powerful general model of consumer behaviour. –Loewenstein Source.
This information gap triggers curiosity. When experiencing curiosity, people click to fill the information gap.
How would you like to learn about leveraging curiosity to gain more traffic, leads and sales?
Let’s look at three example posts that you might see on Facebook for Business.
Example 1:
Nicole Casanova co-partner at Vinetta Project is making outstanding contributions in her field by elevating women owned tech companies. Be a part of the conversation by here #standingout
Gave away too much information
Example 2:
Today I interviewed Nicole Casanova co-partner at Vinetta Project.
Not enough information to be curious.
Example 3:
You’ll never guess what Nicole Casanova co-partner at Vinetta Project did to over sell her goal by 6.5 million.
I’m curious. Whatever she did, I want to do too. Click.