A few years ago, marketers started shifting from one way communication to conversation. Social media paved the way and it seemed like overnight brands started opening up to build relationships with their audience. In the past few years, technology is making it easier and easier for brands to engage with their audience and few months ago Periscope came to the masses.
Periscope lets you explore the world through the eyes of somebody else. It a real time video stream that connects with Twitter.
This month, I had the extreme pleasure of “Live Scoping” (as it is called) for two Denver Startup Week events: Women Who Startup Summit and Gensler’s Design Disrupters. Both were a success. Both had hundreds of people watching the events online and many people sharing, favoriting and commenting.
It was impressive, fun and well branded so I thought I’d share the process with you!
What to Scope
For #DenStartupWeek we knew that Periscope was a great way to reach people in the community who couldn’t attend the live event. In many cases, there may not be a planned event to scope and that is just fine. Your brand offers many other opportunities to use Periscope.
- customer support
- product demonstrations
- tradeshows and events
- speaking engagements
- networking
- personal brand experiences
- product releases
- breaking news
Getting Started
Once you have a scope concept in mind, download the Periscope App to your phone or mobile device. The app will prompt you to connect with your Twitter account.
As you are ready to broadcast, name the event and click “broadcast.” Immediately, your event is live. Seriously, it is that easy.
Promote
As soon as the scope is live, Twitter will publish a tweet to your page that says “Live Periscope” and the event title. There will also be a link to the scope.
This is terrific because your Twitter audience will see that you are broadcasting an event and they will have an opportunity to watch by clicking the link.
If you have a team of people who can support you while you broadcast, I recommend that someone posts that link to other social channels and sends to your email subscribers.
During Denver Startup Week we also had the opportunity to engage the audience by asking them to go to their Twitter app on their phone and RT’ing our link to their audience.
Within minutes hundreds of people watched with us and the event happened live.