So you have big news! You’ve been hard at work over the past few weeks creating something pretty special. It’s a new product and it’s going to rock! But wait, no one knows about it. Have you been there? Ready to tell everyone about your new “thing,” but had no idea who to do it? Follow these 3 steps to Kickstart Your Campaign.
Step 1: Let Everyone On Your Email List Know What You’re Up To. Use these 6 key elements in your email.
- Write your ‘can’t pass up’ headline.
- Write your attention grabbing opener.
- Share your story/reason for the message.
- Explain what you are offering.
- Describe what’s in it for them.
- Give clear concise directions for how to respond. A call to action to buy your product is perfect here. Craft your call to action to make it specific to your product. Common ones are Buy Now, Enroll Here, Get the Goods Here, Try Now, Subscribe Here and Click for Instant Access.
Step 2: Schedule Advanced Praise. You want your launch to be strong from the get go. Scheduling advance praise will generate excitement leading up to the launch and will put you in front of other people’s subscribers/readers/followers/fans. Make a list of people who have a similar target customer. They can be your competitor or they can be in a completely different industry but this works best when their target customer is someone who would be interested in your product. Craft an email like this. Hi <blank>, I’ve been hard at work over the past few weeks creating something pretty special. It’s a new product and it’s going to rock! I am sending my special product to a micro-handful of amazing people, in the hopes of gathering advance reactions, reviews, praise, feedback & general applause. I’m launching on <date>, which is <number of days> from today. So if there’s anything you’d like to share, please give it to fast. THANK YOU for your support. <your name> Step 3: Generate More Excitement with Pre-Feed Praise and Affiliates Big successful launches generally have a lot of people supporting the launch. Pre-Feed Praise and an outstanding affiliate program will get other people spreading the word about your product for you. This is meaningful because other people will be getting behind you, supporting your work and telling others how great it is. It also spreads your message to people that would otherwise be out of your reach. Again, start by crafting an email to people that would be great people to promote your product. Design an email like this. Hey <fan’s name>, I hope you thoroughly enjoyed your sneak-peek at my product. It was a joy to create, and I’m revving up for a big launch. Want to help me spread the love? I’ve got a handful of ready-to-go tweetables that you can copy & paste, straight into your social media feed. And better yet…become an affiliate for the product and include a shortened version of your affiliate link, whenever you tweet, post or toss your praise around. You’ll earn <number of dollars> for every click-through sale, plus my unbelievable amounts of appreciation. CLICK HERE to enroll, and email me at <email> if you need any help at all. Your support means to world to me. Thank you so much, <fan’s name>. <your signature> Then, attach the details for your Affiliate Program. That’s it. 3 steps and you are on your way to a bug successful launch!