Geo-Targeted Engagement Campaign
Building on the legacy of the Johnson Atelier Technical Institute and School of Sculpture, The Seward Johnson Atelier promotes the appreciation of and education about sculpture and public art through the creation, maintenance, sales and public placement of Seward Johnson’s sculpture. Our role was to bring a brand awareness to the millennial market by leveraging social media.
We strategically curated content and collaborated with community influencers to attract nearby millennials to visit the iconic Steward Johnson sculptures across the United States of America. The curated content included a traveling sculpture of Marilyn Monroe and a sculpture of a sailor and nurse’s iconic peaceful embrace. Branded hashtags were created for the public to use. Community influencers engaged and gave local support. Facebook Nearby ads delivered impressions to the target audience within a 1 mile radius of the sculptures.
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