Your posts are boring. There, I said it.
People aren’t interested. It’s costing you views and of course, leads.
It stinks to work hard on content only for it to tank with 2 likes. It takes time to edit the post, check the spelling, find a photo, add emojis, search for hashtags. Then, when it’s finally posted.. we only end up with 2 likes–it’s my and my best friend from grade school.
I get it. We’ve all been there.
But look, when people go to their newsfeed, they aren’t looking to buy your software [or another thing you sell].
And, the way that most business owners use hashtags really isn’t as effective as we’d like it to be.
Conversions happen in conversations.
The goal on Instagram is to get more conversations started and a Love Bomb will help you achieve that.
In the Instagram search bar type in a tag that your target audience is using.
For example, if I’m targeting co-founders of tech startups I might use #TechStars or another tech accelerator program.
- Hit search.
- You can sort by Top but it’ll be harder to stand out that way.
- Sort by Recent.
- Scroll through.
- Find a person that fits your ICP (ideal client profile).
- Follow them.
- Like their last 5 posts and a couple of recent stories.
- Write a meaningful comment on a recent post.
- Yes, meaningful is important. It’s a make-or-break in this scenario.
Chances are that you’ll stand out. You’ll get a reply. Viola.
You’ve made an impression and you’ve now started a conversation with your ICP.
Wash. Rinse. Repeat.