Often times, mobile marketing isn’t segmented out as its own form of marketing, but it certainly isn’t going anywhere, and in the same vein: neither is video. We felt it was high time we highlight these formidable tools and how best ways to use video in your mobile marketing efforts. Read on if you’re curious to know the best ways you can use video in your mobile marketing efforts!
Chances are very high when you look at your Google analytics you’re seeing a significant number of people that are consuming your content via mobile (smartphones and tablets). As a result, we’re seeing a serious rise in the amount of online marketing efforts that are specifically geared toward mobile marketing.
Let’s get to the point: below are 5 ways you can strengthen your mobile marketing efforts with video!
1 – Get some assistance with hosting platforms that can offer options specifically geared toward mobile efforts to ensure you’re always delivering optimized content. For example, Virool has a tool that allows you to set the aspect ratio for vertical viewings (hello smartphone users!).
2 – We (obviously) think social media is one of the best ways to promote your brand and there’s hundreds of tools out there to make it easier on you. We are definitely fans of Facebook Canvas that allows you to include video in your ads seamlessly!
3 – Keep it short and sweet! Videos over 30 seconds tend to have a rapid dropoff rate, which is indicative of mobile browsing behavior. If you’re creating video content specifically for mobile marketing efforts – know that they’re very casual users and get to the point quickly.
4 – YouTube allows for great ads that are geared specifically toward mobile viewers. We’re sure you’ve seen them, they’re the 6 second bumper ads that are made for people (mobile users) that are unwilling to sit through a longer, traditional digital ad.
5 – Be hyper-aware of the platform that you’re creating ads for. Something that looks amazing on desktop might have less of an impact on Instagram or Facebook where users are a mobile majority. Be bold with quick, visual ads that will make you stand out as people casually scroll away!
Our best advice is this: if you see someone doing something you like, take notes! Why did you like it? What do you recall as a lasting impression? What stood out to you visually? Mobile marketing will continue to grow in its competitiveness as video consumption is only on the rise. Study up, consult the experts and get on it!
If you’re still not convinced of the impact of mobile marketing here’s a stat to chew on: In the first quarter of 2016 Facebook announced it hit 1.65 billion monthly active users – 54% of those users accessed Facebook only on mobile. Can you afford to miss a potential audience that size?