How to Use Social to Boost Attendance for Events

We have promoted a lot of offline events for clients in a variety of industries and thought it was about time we shared our best practices! Here you can learn how to promote your event through social media and give the event the boost in attendance you’re hoping for....
How to Use the Drafting Technique to Score Blog Traffic

How to Use the Drafting Technique to Score Blog Traffic

We know it’s not Thursday, but we’re throwing it back anyway because what we have to say is still relevant! Five years ago Social Triggers did a case study on Padron Marketing after asking our founder Katrina to implement their drafting technique and report back on...
3 New Year Planning Tips for Small Businesses

3 New Year Planning Tips for Small Businesses

The new year will be here sooner than we’re ready for! So it’s time we all start planning for Q1 to ensure we have the best 2017 possible. Here are 3 of our best planning tips that have served us well as a small business over the past 5+ years. 1. Look at the entire...
5 Ways To Increase Sales With Facebook This Holiday Season

5 Ways To Increase Sales With Facebook This Holiday Season

For obvious reasons, the holiday season is peak time to get new customers, higher conversion rates, and more sales. Advertising on Facebook is almost always a good idea, but it should always have strategy and attainable goals behind it. At this time of the year, it...
Follow the Teens. No, seriously.

Follow the Teens. No, seriously.

Last week we talked about Instagram Stories vs. Snapchat Stories and what that means, or doesn’t mean, for small businesses on social. What we didn’t get into discussing is the underlying importance of what these social media changes and trends mean for how small...
Is Instagram innovative anymore? Do we care?

Is Instagram innovative anymore? Do we care?

With the recent release of Instagram Stories, there’s been a lot (a lot) of talk about it just being a copy of Snapchat Stories. The discussion has varied from what that means for social media to what the pros and cons are, and what the similarities and differences...