During an economic downturn, you’ll find that you will have less competition, which means it is easier and faster to get results. In some cases, you’ll be able to get deals, such as a potential reduction in pay-per-click advertising. The best time to double down on marketing is when others are not.
So, how do you do that?
How to Double Down on Marketing?
Google Trends.
Google data can be used to tell a story. The data shows what people are searching for. It shows what’s top of mind; the collective focus. Look at the data, what story does it tell as it relates to your industry?
Reframe offerings.
Find ways to deliver your product or service as it relates to the story that is painted through Google Trends data. What alignment can you find? What solution can you offer in these different times? What problem can you solve right now?
Google Ads.
Out of necessity, many companies scaled back on paid spend recently. If you’re lucky enough to be sitting on some cash, this is a prime opportunity for you to get out ahead. In many industries, prime keywords are now more affordable and more impactful. There’s less competition to drive cost up.
Many clients tell us that they know enough to be dangerous but ultimately could really use our support to make a bigger impact. If that sounds like you, email us at [email protected].