Social media advertising is currently the leading cause of success in online marketing, and Facebook is one of the viable options you can leverage. For that reason, both B2B and B2C companies are realizing a positive return on investment after venturing into paid advertising on Facebook. However, you need to understand Facebook best practices before you start off to attain your expectations.
Here are some critical tips that large enterprises can adopt in their pursuit of success in social media advertising through Facebook campaigns.
Focus On Continuous Value Creation To experience continuous growth as a large company, you need to earn the trust of both existing and prospective clients. That is only possible if you focus on posting content that creates value on Facebook every time rather than selling. As such, you win the attention of your audience whenever you dedicate your efforts on capturing their interests.
Consequently, you will increase the probability of closing sales, which will translate to increased business volumes. Additionally, consider a combination of soft sells with bottom-of-the-funnel offers and such top-of-the-funnel content as promoted blogs and free e-book downloads for better results.
Understand Your Conversion Funnel The approach that an established company uses to market its brand on Facebook determines whether it will succeed or fail. Therefore, before you get into Facebook advertising, you need to understand the audience you are targeting by considering their persona. That will help you to create custom content for each market or audience category.
Retargeting those who already know about your brand is a good starting point because it gives you an opportunity to seize new leads or markets through them. The catch, in this case, is targeting your cold audience and potential prospects with specific Facebook offers and ads.
Consider Facebook Remarketing Campaigns According to research, those who visit your website for the first time will not always convert in most cases, but they are likely to do so on subsequent visits. That is why you need to reach out to such individuals once again with the help of the Facebook Pixel. Once you install it on your website, it will help you create Custom Audiences so you can reach both one-time visitors and existing customers.
By doing so, you will discover that conversions keep coming in even when the frequency of your Facebook ads increases. If you need more information on how to achieve success through Facebook marketing campaigns, Here’s a link to Katrina’s calendar to schedule a call.