Regardless of which side you’re on or who wins this election, there’s one thing both candidates are doing right with social media.

They’ve both leveraged Facebook in their campaign and they are both posting Instagram style images with quotes and calls to action.

QUOTES: We’ve seen quotes, sayings and song lyrics a lot lately, especially on Pinterest.  Take a look at your brand personality and try to infuse quotes and sayings that fit your brand into your social media.

CALLS TO ACTION: Using a call to action tells your readers, viewers and listeners what to do next.  Like this post, share this, tell us what you think and click here are all calls to action.

Yes, they both have millions of fans, but it’s clear from the number of times these images were liked, commented on and shared that they are on to a clear Facebook best practice.