There’s no “we” in “me” – the buyer cares

There’s no “me” in “we”. The buyer cares about “me” – what’s in it for me? But so often in sales emails and conversations, we (as sales professionals) start sharing about ourselves… ⭐ We do this… ⭐ We do that… ⭐ We’re so great at… All while, the prospect is sitting there thinking 🤔… 💭“Don’t you care about me?”