“Only Murders in the Building” is a show on Hulu that got it right on so many levels. The main characters are true crime lovers and they come together to start a new podcast: Only Murders in the Building.
They don’t do murders on the street. Nope, Only Murders in the Building. That’s it.
Focus.
That’s what we can learn from them.
With the digital landscape being what it is, business leaders think they have to be on LinkedIn, Facebook, TikTok, sending emails, jumping on podcasts, yada da.
My recommendation is to focus.
Focus on where your target market spends time and where you can deliver your best content.
If you aren’t creating trend videos, don’t jump into TikTok. The content needs to match the platform
When business leaders jump into all of the platforms their resources (time and money) get divided in a way that none of the platforms gain traction.
What’s your top-performing platform?