Looking at some forecasts for 2023 and what’s on the radar regarding marketing. 👁️ Are billboards back? 👁️ There was a time in my career when I bought billboards for my company. 🎯 Some of those billboards ranged from a couple...
How many times have you filled out a form online, and the response was, “Thanks! We will get back to you shortly.” 🙈 And if you’re like me, I ask, “When? What’s shortly? When are you getting back to me?” 😡 A Harvard Study review put out a study called...
Why Business Coaching Courses Don’t Work. Over the years, I’ve taken several business coaching courses and have failed to see the benefits. I’m all for learning and growing. It’s honestly one of my favorite things to do, but always in hindsight. 📚...
Here’s some data that I thought was really interesting that might change how you go about getting clients. 📊 If you have a 9 out of 10 client-getting strategy, but you’re only consistent with that 1 out of 10 times, You have a 9% chance of success. 👎...
We like things that we are familiar with. 🧸 It’s called the mirror exposure effect. 🪞 So, the next time you are reaching out to a new contact with an email, an ask, or a new pitch, think about how you can use other brands and companies that person is...
How do you fight zero-click behavior? 🤔 Here’s the thing. Google wants users to stay on their search engine. Social platforms want users to stay on their social platforms. They don’t want them to click off. 🛑 Google and social platforms basically...
