Are Billboards Back? Part 2

Are Billboards Back? Part 2

Alright, now might be the time that billboards and direct mail postcards make their way back to the mainstream, so here’s how to track it. 🛤️ Or, I guess I should say, here’s how I used to track it when I bought billboards for a company 15 years ago....
Are Billboards Back? Part 1

Are Billboards Back? Part 1

Looking at some forecasts for 2023 and what’s on the radar regarding marketing. 👁️ Are billboards back? 👁️ There was a time in my career when I bought billboards for my company. 🎯 Some of those billboards ranged from a couple...
Is the Five Minute Lead Response Actually True?

Is the Five Minute Lead Response Actually True?

How many times have you filled out a form online, and the response was, “Thanks! We will get back to you shortly.” 🙈 And if you’re like me, I ask, “When? What’s shortly? When are you getting back to me?” 😡 A Harvard Study review put out a study called...
Why Coaching Courses Don’t Work

Why Coaching Courses Don’t Work

I’m all for learning and growing. It’s honestly one of my favorite things to do, but always in hindsight. 📚 I have noticed this trend in the online business world, where business owners constantly feel like they need to learn more more more. They always need...
How to Use the Mere Exposure Effect

How to Use the Mere Exposure Effect

Here’s some data that I thought was really interesting that might change how you go about getting clients. 📊 If you have a 9 out of 10 client-getting strategy, but you’re only consistent with that 1 out of 10 times, You have a 9% chance of success. 👎...
How to Use the Mere Exposure Effect

How to Use the Mere Exposure Effect

We like things that we are familiar with. 🧸 It’s called the mirror exposure effect. 🪞 So, the next time you are reaching out to a new contact with an email, an ask, or a new pitch, think about how you can use other brands and companies that person is...