How can you tell if your company’s social media efforts are worth it? Tracking the return on your company’s social media efforts can be elusive, disheartening and time consuming. That is, if you don’t know how to properly track your efforts. Worst mistake ever?...
Building an Audience Online How to Start building your audience Begin by building an opt-in offer. This will help you to begin building an audience online. Do a keyword analysis (Google has a great one), and find out just what your target audience is searching for....
This year more than ever businesses rely heavily on digital marketing to promote and distribute their content. According to the Content Marketing Institute, 88% of businesses use their content marketing as part of their promotional campaign. This is most likely...
Katrina Padron, our fearless founder, recently attended the Women’s Business Enterprise National Council (WBENC) Summit and Salute in New Orleans and loved every minute. She wants to encourage all women business owners to join in 2018 by highlighting the parts she...
What is a UTM? You may be wondering It’s quite easy to see whether or not you’re getting traffic by just syncing your site to Google Analytics. However, have you ever wondered specifically where it’s coming from? Sure, it’s cool to see it’s coming from Google, Etsy,...
How to Develop New Content By now the importance of content isn’t really a point of debate. Content reigns supreme. We need it for SEO, algorithms, the status of authority, compounding content, branding, and so much more. However, even the most experienced content...
